One of our customers sees a Momo in person for the first time

When Sara Lichfield arrived in Birmingham, Alabama, to see a completed Momo home for the first time, she wasn’t sure what to expect.

Her expectations were high, of course. But you never know what a home is like until you can walk through the door. 

Until you can run your fingers along the countertops. 

Close the cabinets. 

Open the windows.

The stakes were especially high because Sara had already committed to buying several Momos for her properties in San Diego and in Fish Haven, Idaho.

“Too much rot with wood-frame products”

What had led her to Momo in the first place?

“I wanted panelized modular,” she said. “I wanted cold-formed steel.”


Why?

“Because I’ve just seen too much rot and too much warping and twisting with wood-frame products. Even in the three-month building season we have, there’ll be high winds, there’ll be soaking storms. Sometimes even in June we’ll get a snowstorm. And then your lumber is destroyed.”

Panelized construction made sense because the cranes required for modular installations posed a risk to the power lines near her build sites. And the workaround was expensive. “It was going to cost me tens of thousands of dollars,” she said.

So the answer was Momo Homes.

High quality. No cranes. Fast builds.


”Momo hit it all.”

“You could be dealing with AI”

We’re in an era where it’s hard to trust anything you see or hear online. 

So before signing the sales document and committing to a purchase, Sara needed to make sure Momo was a real company. Her friends told her to be careful. Bankers warned her, “You could be dealing with AI.”

Many months earlier, Sara had seen a video of Momo co-founder and CEO Charles Gale at the International Builders Show in Las Vegas. So when she spoke to one of our sales representatives, she said, “I need to be able to see that the person who represented the real, built Umbra at the Las Vegas home show is connected to you and this document.”


A late-night call and an open-house revelation

Our sales rep put Sara in touch with Charles. 

“It was late at night,” Sara said. “And I think he had just put [his son] to bed, and he was in the nursery or something when he called.”


“I’m Charles,” he said, “I’m not AI.”  


Sara was convinced. She took the leap. 

As she strolled from room to room at the Momo open hose, each new feature was a revelation. 

She loved the depth of the veranda. The light. The windows. She particularly loved the vaulted ceilings. She loved how the mini-split was recessed into the ceilings. She loved the quality of the hinges. The window hardware. She was delighted by how the door handles felt in her hand.  

How was she feeling now about the leap she’d taken with Momo Homes? 

“I’m all in,” she said. 

“I’m all in.”


— Written by Jeff Williams, CMO, Momo Homes.

PS. Want to see the Birmingham project for yourself? Schedule an in-person or virtual tour now.